For fans
The showstays with you.
Rolling GA gives fans a better way to discover show merch, unlock what’s available when they’re there, buy without missing the show, and keep a record of the nights they were part of.

At the show
Merch shouldn’t take youout of the moment.
See what’s available, unlock show-specific merch when you’re there, and shop from your phone without spending the night in a merch line.
Don't miss the show
Buy from your phone instead of waiting in line.
Get what's there
Being at the show can unlock merch and experiences made for that night.
Don't carry it all night
Order at the show and have your merch fulfilled afterward.
Unlock

Shop

More than merch
Your shows.Your history.
The things you buy matter. The nights you were there can matter even more. Rolling GA is designed to give fans a place to keep the shows they’ve been part of.
You were there

My shows

The next show
You don’t have tostart over.
When a fan chooses to stay connected, the next artist experience can begin with context — the shows they’ve attended and the relationship they’ve already built.
Known fan
The artist can recognize that you've been there before.
New drops
Future merch and show-specific experiences can reach fans who choose to stay connected.
More to come back to
One night can become part of a longer relationship with the artist.
Your relationship
Connectedby choice.
Rolling GA is designed around permissioned fan relationships. Being at a show can establish the moment. Staying connected should remain the fan’s choice.
You choose to connect
A show shouldn't automatically become an unwanted marketing relationship.
Your history has context
Attendance and purchases are tied to the experiences where they happened.
The relationship should earn its place
Artists should have a reason to reach back out — another show, a meaningful drop, or something worth returning for.
Experience it
The show isjust the beginning.
- Discover
- Unlock
- Shop
- Receive
- Remember
- Reconnect
Walk through the Marisol Reyes demo — a fictional artist experience — and see what the fan journey feels like from discover to reconnect.