Pilot with Rolling GA
Run one showwith us.
Rolling GA is looking for artists and live-music partners to test a different merch experience at a real show — from fan discovery and show-night commerce to fulfillment and the relationship that follows.
Start small
One show.One controlled test.
A Rolling GA pilot is designed to test the experience in a contained live environment before anyone commits to a broader rollout.
- 01
Plan
Choose the artist, show, merchandise, fulfillment approach, and questions we want the pilot to answer.
- 02
Launch
Create the show experience, configure the drop, and prepare the fan journey before doors open.
- 03
Run the show
Fans discover, unlock, shop, and purchase through the Rolling GA experience.
- 04
Learn
Review what happened, what fans did, what worked operationally, and what should change next.
The questions
What should we learnfrom the night?
The pilot should produce evidence — not just a demo.
- 01
Do fans buy?
Observe show-night interest, purchase behavior, and conversion through the Rolling GA experience.
- 02
What do they buy?
Understand products, sizes, quantities, combinations, and show-specific demand.
- 03
Does more choice help?
Test whether a broader digital assortment creates useful demand beyond what can practically sit at a merch table.
- 04
Does fulfillment work?
Test the operating model from purchase through production, packing, shipping, and delivery.
- 05
Do fans stay connected?
Observe whether fans choose to retain their show history and continue a permissioned relationship.
- 06
What should happen next?
Identify the product, operating, commercial, and partnership changes required before another pilot or broader rollout.
Design partners
Built with the peoplewho run the show.
The strongest pilot will bring together the people who already own pieces of the live-merch experience.
- 01
Artists & managers
Shape the fan experience, merchandise, economics, and ongoing relationship.
- 02
Venues & promoters
Help define how the digital experience fits into show operations and the venue environment.
- 03
Merch partners
Help test assortment, production, packing, and fulfillment.
- 04
Labels & artist teams
Help explore how show-night engagement can fit into the broader artist relationship.
Our role
We bring theconnection layer.
Rolling GA connects the fan-facing journey around the show. A pilot is designed to work with the existing live-music ecosystem — not pretend Rolling GA replaces it.
Show-aware fan experience
Digital merch access
Show-night / show-specific unlocks
Commerce orchestration
I Was There / attendance history
Permissioned artist–fan relationship
Observed fan & commerce signals within Rolling GA
From you
A real showand a willing team.
We can start with one show.
- 01
A show
A real upcoming live event where the experience can be tested.
- 02
Merchandise
A small assortment or show-specific drop suitable for the pilot.
- 03
Operating input
The people responsible for merch, venue operations, fulfillment, and the artist experience help design the test.
- 04
A question worth answering
Agree on what we actually want to learn before the show happens.
Let’s talk
Have a showin mind?
Tell us a little about the artist, show, or organization. We can start with the opportunity and determine together whether it makes sense for a Rolling GA pilot.
Not ready for a pilot?
See the experience first.
Marisol Reyes is a fictional demo artist used to explore the Rolling GA experience.