For industry partners
Help us buildthe next modelfor live merch.
Rolling GA is looking for artists, managers, venues, promoters, merch companies, and live-music operators to pilot a digital-first show-night merch experience together.
Who we want to pilot with
Rolling GA is not trying to replace the people who already make live music work. It is building a fan-facing commerce and relationship layer that can work alongside existing roles.
- Artists
- Venues
- Promoters
- Merch
- Labels
Built to work together
Different roles.One better fan experience.
Where a partner could fit — and what we want to test together. These are pilot relationships to explore, not existing commercial partnerships.
- 01
Artists & managers
Define the show, merchandise, drops, fan experience, and what success should look like.
- 02
Venues
Help establish how show-night access, venue operations, and merch economics should work in a real pilot.
- 03
Promoters
Help connect Rolling GA to the live-event experience and determine how digital merch fits alongside existing show operations.
- 04
Merch & fulfillment partners
Provide merchandise production, inventory, fulfillment, and delivery capabilities without forcing the fan experience back into a physical-only model.
- 05
Labels / artist teams
Help artists coordinate product, brand, fan engagement, and future opportunities around the live moment.
Pilot questions
What should we proveat a real show?
Measurable questions for a pilot — not demonstrated results, target percentages, or proven outcomes.
- 01
Do more fans buy?
Compare show-night conversion and purchasing behavior with the traditional experience.
- 02
Does a broader catalog matter?
Measure whether fans buy products or sizes that physical venue inventory would not have supported.
- 03
Can we reduce lost sales?
Observe purchases that otherwise may have been lost to stockouts, table limits, or line friction.
- 04
Will fans accept delivery?
Measure conversion and satisfaction when merchandise is fulfilled after the show rather than carried out of the venue.
- 05
Can artists improve merch economics?
Quantify the actual artist economics after fulfillment, payment, venue treatment, and operating costs.
- 06
Does the relationship continue?
Measure post-show engagement, repeat purchasing, and repeat attendance within the Rolling GA experience.
Design the model together
The details matter.
A real pilot should help establish how the operating and economic model works for everyone involved — framed as design questions, not unsolved weaknesses.
- 01
Venue merch treatment
How do digital, show-time, and off-site fulfilled purchases interact with existing venue merch agreements?
- 02
Fulfillment responsibility
Who produces, packs, ships, supports, and owns the delivery promise?
- 03
Artist economics
What does the artist actually retain after product cost, fulfillment, shipping, payment, and contractual treatment?
- 04
Fan consent & data
What fan information is collected, what is permissioned, and what is appropriately available to the artist?
- 05
Show operations
How does Rolling GA fit into venue entry, merch operations, live drops, customer support, and post-show fulfillment without creating new operational headaches?
A pilot should do more than prove the interface works. It should prove the operating and economic model works for everyone involved.
Our role
The fan-facing experience.The connection layer.
Rolling GA connects these pieces around the fan experience. It does not replace venue operations, merch manufacturing, logistics providers, promoters, labels, or artist management.
Show-aware fan experience
Digital merch access
Venue/show-specific unlocks
Commerce orchestration
I Was There credential & history
Permissioned artist–fan relationship
Observed fan & commerce signals within Rolling GA
Pilot with us
Let’s test thisat a real show.
We’re looking for artists and industry partners willing to help test the customer experience, operating model, and economics together.